One of things I am loving about the ads coming out these days, is that most of them are actually not even trying to sell me anything. The majority of them are being tactful, respectful and just showing support - much needed support to the Lebanese in this time of crisis. Ksara is the last entrant in this proud category with a copy for the ages, which is very connected to who they are and what they do. The gist of it? "This is our land, here with every new dawn new dreams are born, (dreams that) neither the winds would kill nor time would disappoint, we won't leave this land, neither the land would leave us". This ladies and gentlemen is the way to do it - proud, entrenched, with the head high. See the ad here.