A giant smell diffusing pot which is not AI? Yes please. And yes it is happening this weekend. Lush and Joe Fish went for over-oversize. Lush, inventor of bath bombs, has had no social media presence since 2019, so the challenge was to still make it out there, without being too chi chi about it. Apparently Lush are already on the ground with a shop in Beirut Souks which got hit severely in the 2020 explosion that destroyed Beirut as well as the ABC malls. Did it work? I believe it did. Now of course, this category is more "luxury" in Lebanon these days due to the state of the market and the consumer but what do I know? Perhaps it has a large chunk and I am not aware. Still, it is lovely to see them reach - literally - above and beyond. Apparently the pot is destined to smell like the Lush shops which you can detect hundreds of meters away.