So people are not happy and for a reason. Happy, the discount supermarket, with a logo that has a smile built-in decided to invert the smile on an ad hooked onto one of its branches with the following line being inserted into a reel "hard days will be over, and the smile will come back". Remember that famous ad by Johnnie Walker? The one that was done in 2006 with the motto "keep walking" but the emblem walking following a broken bridge? (
here) One was a masterpiece, the other a flop. The difference is timing. Johnnie Walker did their after the fait accompli, while Happy seem to be gaining from the tragedy as it happens live in an opportunistic way. Happy should really, really learn how to read the room... As people were having none of it.
