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| Image - Mix between a photo from Nibal Hadchiti Dfouni and Tarek Chemaly's archive |
I am not saying they did, I am not saying they didn't. But I guess the repertoire of jokes/double-entendre is limited. Meet Slim oil (the slogan dates back from 2000 or 2001 and was still used up until 7 years ago), and Medco. The idea is "zeit" means "same" but also "oil". Naturally the Medco ad is way too recent whereas the Slim Oil has been there... forever. But hey, every new generation of advertisers thinks it is breaking the mould when it keeps repeating stories already told (and for the record it seems Medco has an offer on oil change - either you win gasoline or a trip!)