District 7 (here), which defines itself as "a pocket theatre that hosts plays and events as well as workshops and performing arts for all ages", is moving. Actually, the funny bit is that is moving from underground to the 5th floor of a building near the port. Hence... "The only way is up"... But for chronologically advanced people such as myself, "the only way is up" is actually a former UK number 1 in the 80s by Yazz and the Plastic Population (here). And guess which song was used for the ad? See the ad here. I will never stop repeating it again, forget awards, sometimes simple ads with a strong backbone of a concept are enough. And by the way, Solange Trak who is the one woman army behind District 7 is a brilliant actress, just sayin' :)