Well, you know some ads just don't need much explaining because well, they make basic sense? "From the Al Shouf cedar nature reserve. To your house" - "the water source". There - plain, simple, easy and damn effective. Sometimes I wonder why brands just don't admit that easy does it. I see so much convoluted "creativity" which is not so, and which leads nowhere, and which adds little to the brand positioning and value. All for the sake of some sophomoric word-play or photoshopped image beaten till death. When frankly, an ad like Aquafina makes total sense.