Interesting, from what I read in their reviews the taste is a fiasco. But still the ad goes "the first Mexican from Lebanon". Obviously Beirut Beer is capitalizing on the Mexican taste beer they came up with... I could see the ad riffing on the old telenovelas that sweeped Lebanon (maybe the younger generation is not too familiar with them but am sure they heard their parents talk about them), but eventually Beirut Beer focused on the line instead.