Tuesday, May 9, 2023

Coronation of Charles III - but let's make it branded

Now that the coronation came and went with all its glitz and glam and orb and specter, now that the UK and other territories have a new king, it's only fitting to see the best campaigns that emerged from the event. Sure, everyone tried to capitalize on it, but only few raised above the fray.

I think Burger King, but omitting their "burger" from their logo got a major hit  and truth be told I was surprised they did not take off the "king" - because you know, like highlanders, there can only be one, and it would have indicated more deference. But still, this one works and does so beautifully.

The other campaign? The Times and The Sunday Times who did a great "the waiting is over" by capitalizing on images of the man who waited so very, very long for her majesty ("mummy!") to - well.... 

On all accounts the two campaigns merit a lot of respect for what they did and how they did it....