Friday, March 3, 2023

Uterine cancer awareness campaign

Now this is a new one. Not breast cancer (which takes away all the spotlight, and here I remember the remarkable "I wish I had breast cancer" campaign - here) but rather uterine campaign. The whole thing is backed by a great copy "to doubt is to have peace of mind" - because the whole idea is that if you doubt you have it, talk to your doctor and see if it is true.

Mind you, this is but one of two campaigns - and shy campaigns at that - which graced our OOH networks in all of February, not usually known as a slow month (usually, January takes the mantle in being slow). But again, the ad works, but I wish the Uterine cancer thingy was more prominent in the ad despite the very good leading copy.