Wednesday, May 25, 2022

Kinokuniya has quantified your social media time - in books

Facebook: 35 books.
Instagram: 43 books.
Twitter: 22 books.
Tiktok: 42 books.
Youtube: 42 books.
That's the number of books the average person can read in one year with the time they spend on social media - which averages at 8 hours.
This revelation comes from  Saatchi & Saatchi MEA who worked with Kinokuniya analyzing data around the time that customers spent scrolling through social media. This data is now being taken and visualized across channels, including this installation, encouraging more time spent reading of books.
Unfortunately all this does not apply to me - I read too voraciously and need to slow down.