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| Photo by Tarek Chemaly |
Selling your vote. Well, let's be honest, can you have an election without vote-buying and falsification?
Short answer: No.
Well, ad agencies jumped at this. Leo Burnett teamed with Lebanese Transparency Agency (LTA) and FP7 McCann with Annahar. Each from a different standpoint.
OK, so LTA went back to the Lollar (term originally coined by Dan Azzi, which if I understood correctly gave his blessing to the campaign, but without Patrick Chemali's logo). Actually, tangible and physical prints/designs of Lollar (that the LTA dubbed as "currency of corruption) were introduced. On May 13, this is when there will be an ATM which will dispense such bills which will move from Dora, to Sassine Square and Raouche.
Annahar went with another idea - since votes will be bought anyhow - might as well advise the votes how much their vote is really worth (with apparently a smart algorithm which calculates exactly how much it is worth compared to fuel, food, education costs etc....). They even launched a website: se3erlsot.com (which translates as price of the vote).
OK, you did not hear this from me but... Do I smell Cannes Lions entries here?