"Cover them with love and we'll cover the rest", "Drive the way forward and we'll drive away the barriers"... Such as two examples of the new Allianz campaign with the tag #BehindYouForWhatsAhead (OK barely readable on the billboard scale). Now, insurance has become an incredibly tricky business in Lebanon because - to be able to survive - insurance companies are now requesting to be paid in "Fresh Dollars" (meaning the stacked Dollars in the bank no longer make sense because they are stale and unusable - long story, as all banks now technically bankrupt). And very few people have access to Dollars which makes only a selected few able to actually enjoy insurance. A conundrum for sure. Well, somewhere the campaign is a little "tiree par les cheveux" which in French means "forced". Maybe the copy is a bit too long or not cute enough....