Well, sometimes you want to root for an ad only to discover it falls below expectations. On paper everything works: Superb concept (which turns the derogative "women's talk" into a positive spin), incredible production, lovely execution. But when you put everything together, you end up with a repetitive images of things already seen everywhere else. Which is a pity. Because this could have been material for a great poster/print campaign, perhaps making it into a film is what makes it redundant and - bah - deja vu.
Still, all is not lost. As I said, for Emirates NBD to transform a negative cliché into something good and empowering is something truly worthwhile and commendable. If only they strayed a little from the beaten path in the execution. See the ad here.