Thursday, July 1, 2021

Malik's Bookshop - 250 Liras!

Well, nothing is left for 250 Liras in Lebanon which now accounts to literal pennies in Dollars with the USD climbing and climbing. But not so fast! Malik's Bookshop to the rescue! In an ad straight from the 80s slapstick (exaggerated manners and attitude in photography to the point of kitsch and super figurativeness) - the ad announces that printing at Malik's starts at 250 Liras (I am assuming it is the page print but I digress. Still, it was important enough to do a campaign for it (near universities - smart move!) and basically occupy some of the empty billboards.