Sunday, June 6, 2021

Takis Fuego - just because it is there!

If I am mentioning this ad (Takis) it is because it is there - which is no mean feat these days in Lebanon. So here it is: "Do you dare?" apparently the sub name of the product "fuego" implies that it is hot. Creatively it is nothing new, but what drew my attention was the Arabic line "face hardship" - well, this is not something to be said to a Lebanese today that's for sure, because every day is an uphill struggle. But I think this is some pan-Arab campaign because the type of language used implies more "Arab countries" than Lebanese idioms.