Tuesday, May 4, 2021

SMS goes tongue in cheek

Hmmm, how about this for a double-entendre: "To every thief in this country, you can't beat a Lebanese" - the ad by SMS (who formerly graced us with this) is actually for them selling safes. So whereas "political" on the upfront, it is actually a less direct way to say that Lebanese stash away their money in safes (or more mundane places if you ask me - the pocket of a special jacket in the closet, a specific yet non-descript shoe box, or what the Dutch call "an old sock" - a place no one else would think about to deter thieves). But hey, the ad actually works.