Monday, March 15, 2021

Nike and that opportunistic pregnant women ad

Is the new Nike ad about pregnant athletes great?


Does it feature pregnant and lactating athletes?

It does.

Is is opportunistic?

Like hell it is.


Hear me out.

Ever heard of Olympians Alysia Montano and Kara Gouche?

Well, their contract with Nike did not include protections as to their pregnancies and new mothers role.

You might enjoy this Op-Ed in the New York Times. In short - Nike is redeeming itself because people either do not know the story, or have short memories, or like their brands on the right side of history (here's looking at you Kaepernik, LGBT, Women, etc...).

And so here we are, the ad is good. But honestly, too ethically low following the initial backlash.