Monday, February 15, 2021

Wella Form timely ad for the Lebanese parliamentary elections in 1973

And to those who thought they invented the linking of ads to specific events, let me remind you of this brilliant ad which was published in Annahar newspaper around the 1973 parliamentary elections for Wella Form. "The candidate of the youth - Wella Form - it promises and delivers - elect it and you'll gain beautiful hair".

Sure enough, the technique of linking ads to brands for specific events has been used and over-used in Lebanon - all those who follow my blog will know that success has been sporadic. But the point, knowing that such techniques were being used in Lebanon since the 70s makes all those who think they "invented" the technique all too idiotic. Here's another successful sample from the 80s for New Man.