You remember the Ksara campaign from earlier this year? Well, it ain't broke so they didn't fix it. Actually they retooled it for a bit more into a winter scheme. Interestingly, it could have become a second degree touristic postcard thing (because it mentions many Lebanese areas) but thankfully, including the bottle so prominently saved it from ending up so. Naturally, enticing the Lebanese to "hold their cup" in a gesture of patriotism really requires a lot of guts, which sadly is quasi empty right now in the land. But then again advertising is now inspirational for nothing. And well, if we can dream a bit at the end of this year, then why not?