Friday, December 18, 2020

Emirates NDB - the wise ones indeed.

Now that we established that banks are not the favorite institutions according to the Lebanese.... It seems the Emiratis have a totally different perspective about them there. 48% of people said they had no issue sharing their data with banks as long as they use them ethically. Well, good for them because it seems Emirates NBD, one of the leading banks in the region wanted to pamper those who put their trust in them! In an incredible association of data and creativity (praise goes to the concept, data, more than the creativity truth be told), an ad (which was shot in 12 hours owing to COVID restrictions!) shows "the others" (annoying truth be told, but I am sure it was meant to be so!), and "the wise ones" - they know where they put there money, and they know how to take advantage of what the bank has to offer with other institutions (free hotel rooms, great shopping deals, sending money across borders without a charge and the list continues...). 

Sometimes ads benefit from COVID restrictions (like the mighty Stories of Mecca!), sometimes a bit less so (as the current case of the Emirates NBD ad). But still, as I said, when it comes to combining data with storytelling is the ad's strength (maybe the casting or direction though could have benefited from a second opinion!)...

Still, that granny on Tiktok is something to behold!