Monday, November 23, 2020

Lebanese Army stresses independence for Independence Day

As someone who used to do ads for the army, I can tell you this is something difficult. To do ads this good is a whole other level of difficulty. You see, to portray sacrifices can sadly be a bit cliche. Easily, and sadly, emotional. The Lebanese Army ads this year stray away from the usual, while keeping the dignity element in tow. And yes, these are real uniforms of actual soldiers. And to clinch the whole thing conceptually, the tag goes "independence is the protection of the independence" stressing of how remaining at Bay the military institution can fulfill its role. A very good outing indeed.