Thursday, September 17, 2020

Those Unica ads must mean something, right?

Well, in a shining example of what advertising is in 2020 in Lebanon, please meet Unica. The two ads are not a campaign mind you despite sharing a common visual style (one went online in July, one yesterday). OK I could, with difficulty swallow the one about friendship. The newer one about the passage of time is totally unpalatable.

But again, in Lebanon, in 2020, this is what advertising is. Throw it and see if it sticks. Concepts, strategy, and anything else than a visual element (even that is not always there!) are disposed of. Of course the ads could be brilliant and am the one not seeing it. Who knows, even as a juror in two international festivals, perhaps advertising has grown too smart for me (Insert man shrugging emoji here).