Monday, September 7, 2020
PepsiCo Arabia, low/no budget "relief" ad
Well, Pepsi justifiably increased the price of its products. Apparently it offered a certain relief, but am not sure what kind it was or how much it is worth and to whom it went. Neither the ad (see here), nor its caption mention anything other than solidarity. Now, the ad is a low/no budget affair. With people supposedly working at Pepsico (Worldwide?) recording incredibly badly pronounced messages in disastrous audio, with - home? - backgrounds. To be clear all my work is done without budget, so the lack of money is not my gripe. My problem is that the whole thing ended a shambles of talking heads with disastrous audio.
Labels:
advertising,
Beirut,
Budget,
Lebanon,
Pepsi