Optique et Vision nails the post Beirut explosion ad. One of the hardest things to do for any brand is to insert is product in any event. Worse, when the event is as catastrophic as the August 4th Beirut explosion, the treatment needs to be delicate and very subtle, as otherwise it means the brand is profiting from other people's suffering. Optique et Vision rose to the occasion brilliantly with their "hand in hand we will r-eyes again". Simple, dignified, winks to their area of expertise all while being uplifting and upbeat. Seriously, what more can one ask for from an ad?
