Wednesday, August 26, 2020

IKEA between mistake and masterstroke

IKEA just wrote under its English ad "same thing but in Arabic" for their mattresses and bedding.... And it went viral. Some say it is a marketing ploy, others an honest mistake. Jury is out in this one. Because the next day they scratched the Arabic headline saying, "this is what happens when you do not get a good sleep. Get the perfect sleep".

To those wondering it is possible for a full agency not to notice such a mistake? The answer is a resounding yes. How do I know? Let's say the large phone number in bold on an ad we published was the art director, originally placed there as a dummy until the client gave us the correct number....