Monday, August 17, 2020

Al Wadi Al Akhdar in the post-explosion scene


Al Wadi Al Akhdar is right in the post-explosion scene.
As such, they are giving their support by collaborating with NGOs Beit El Baraka and Smile In A Box through which they will be donating more than 20,000 Al Wadi products to the families in need.They are also partnering with the talented Grace El Gebeily AKA Chef At Heart who has been offering home-cooked meals using Al Wadi products, having -so far - fed more than 100 families in the regions of Beirut and other parts of Lebanon.
Interestingly, their ads were dipped in a creative sauce which says "from our heart" a wink to their often used line "min alb El wadi" (From the heart of the valley). At least they are creatively consistent.