ABC mall has taken a gigantic building facade overlooking the sea to put an ad that says "min kalbi Salam li Beirut" (from my heart a greeting to Beirut after the Fairouz song - words put to Concerto Aranjuez music), but with everyone using the same ploy the ad came a tad used. But may I remind you if the great ad the mall issued in 2007 right after a bomb exploded in their parking lot? "It was a black night but we are open" which doubles as "it was a black night but we are on the lighter end if the spectrum" - how genius was that....