Thursday, July 9, 2020

The PHNX festival winners are out!!

Three months later, the AdForum PHNX Tribute is a reality, with a list of Grand Prix, Gold, Silver and Bronze winners. They were announced during an online event in partnership with the UK Advertising Export Group (UKAEG) and the International Advertising Association (IAA).

The Grand Prix winners were:

Watch here

Film: Lacoste, “Crocodile Inside”, BETC, France

Explained here

Digital: Burger King, “Stevenage Challenge”, DAVID Madrid/DAVID Miami

Strategy: Burger King, Moldy Whopper, INGO Stockholm/DAVID Miami/Publicis

There were no clear Grand Prix winners in the Print and Design categories. Overall there were 41 Gold winners, 97 Silver and 191 Bronze, from a total of 4,000 entries. Out of the 35 countries that won awards, the United Arab Emirates came in third with 29 awards, while the most awarded agency was Impact BBDO Dubai with 10 Bronzes and 5 Silvers, but no Golds. The jury was a uniquely diverse gathering of creatives, strategists, consultants and journalists – a total of more than 430 people. Together, they gave over 270,000 scores, which amounted to more than 2,800 hours of voting – or 117 days. Surely an awards show record! My own clam to fame is that seems I clocked 44 hours of judging, more than any of the other jurors...

AdForum CEO Philippe Paget, said: “Congratulations to all the winners and of course a huge thank you to everyone who entered. You rose to the occasion. I’d also like to thank our jury, of course, and the Grand Prix panel. I’m hugely grateful to the UK Advertising Export Group, which became a valued partner in the event. As intended from the start, the AdForum PHNX Tribute showed that creativity grows even stronger in a crisis. Perhaps the PHNX will rise again one day in the future.”