The UAE Mars Mission called Hope Probe (nice name), will launch on July 15 - the Emirates produced a rather predictable ad to accompany the launch. The copy is noble but a tad too insurance company/bank, the shots well done and in a very gallant move, the UAE includes other Arab nations n th e shots(Qatar excluded) - KSA, Kuwait, Jordan, Egypt, Lebanon are all there, even the Arabic tag translates into #Arabs_to_Mars whereas the English went #HopeMarsMission also this will be the first countdown in Arabic. Watch the film here.