For a long while this was the only new campaign running practically everywhere in town. The idea is simple, Lebanese (rather well-known, or award-winning) sports people were photographed each in his/her discipline. With the minimal layout (almost absent actually) there is the line "we are the hope" (which also doubles as the campaign name). From what I understand there was a song written by sports activist Michel Bou Abdo (the mastermind behind the campaign) and composed by Ziad Boutros - and that 64 athletes participated in the campaign.