Friday, May 1, 2020

Chateau Ksara strikes a perfect tone on Labor Day

You know those patronizing, tone deaf, haughty, and top-down ads that companies bombard us with? Thankfully, Ksara made a human, genuine, and totally credible ode to its workers on Labor Day. Everyone is struggling in Lebanon, and not just the workers (see here!), but in the ad, the casting is honest, everyone is oblivious of the camera, and at 22 seconds the perfect antidote for those long (and honestly annoying) ads.