Monday, April 6, 2020

Rimowa - Coronavirus

There you go - an ad about social distancing and Coronavirus without dismantling the logo. Heck, without a logo to begin with - you'd know the product from its iconic shape. The Rimowa suitcase. The ad ran on instagram with a small line "for now we're still" - it helps the suitcase became a chair when it is known for its wheels. Really, a great ad which capitalizes on the product.