Saturday, April 18, 2020

Happy is voted the cheapest supermarket.

Happy Supermarket has been voted the cheapest in Lebanon and we got the campaign to prove it.
Now, if you read the about us in their website, they literally say they are a hard discount store by Spinney's. Just to be clear since end date is mostly speculative and that products can still easily be consumed when they approach their expiry date, and since most brands fill "brandless" products from the same source material/ingredients they use to fill the more expensive branded ones, Happy found a niche in the market in Lebanon. My puzzle is when you are already a hard discount store is it not obvious to be the cheapest? If not we got an issue!