Eddy Abi Abdallah nails Lurpak Easter ad

Credit: Eddy Abi Abdallah

Eddy Abi Abdallah just aced the Lurpak Easter ad.
The copy? Maamoul is the delicatesse for Easter which means "done with" (dates, nuts, walnuts) so the line means both "done for the festivity" and "a maamoul for the celebration".
Then he doubles down with the name Lurpak done into Lurpaques with Paques being Easter in French.
There you go, a cheeky, smart funny ad. Excellent Monsieur Abi Abdallah!