Saturday, March 14, 2020

Ksarak - The Coronavirus edition

Someone did their copywriting homework. #ksorel3ade -  "change the habit" and stay home in reference to the quarantine imposed on the Lebanese, but the ad goes further "ksor keis Arak" (break an Arak cup). The double use of the word ksor is very smart. Interesting fact: the word ksor is the basis of word elixir in English!