Saturday, March 14, 2020

Kfardebian - the logo that works

I saw this logo on a backdrop of snow the other day and it really felt at home. I saw it later on a darker surface and it still worked albeit less but it still was distinctive. The Kfardebian logo, where there is a tad too much happening, somehow uses its minimalist effect to its best advantage by counter-balancing with minimal elements. And just in case you did not grasp the degradation of the leaves "a village for all seasons" is there to explain it all in terms of mood. Obviously the ultimate test for a logo is social media these days, and this one works, even if it could have benefited from the omission of the selling line as it gets unreadable in avatars (instagram as an example).