Please look at the ad here. Finally, and I mean finally, someone understands what diabetes is and what it does to a person's life, and speaks about it candidly and with empathy and values. Sigvaris group does so in a low key, respectful but also with an ad that reeks sympathy to the patients. Diabetes changes your whole life and pace and outlook and risk and the way you perceive each activity. Someone, and that's the Sigvaris Group understood that. Respect.