And in our first compare and contrast this year, please look at those samples - "al 3ikar akwa istithmar" and "al 3ikar azka isthisthmar" - respectively: "real estate is the strongest investment" (Waterfront City) and "real estate is the smartest investment" (Sakr Real Estate). Waterfront City started it without any doubt, still - you be the judge.... I for one am seeing double. And yes, the two ads are running concurently on the streets right now in Beirut.