Saturday, January 11, 2020

UAE rebrands

So the Emirates drops the eage and goes towards an abstract design which according to the National newspaper, is somewhere between wave and and dune in terms of movement and shape - and is also an abstract map of the country. The new logo is accompanied by a selling line "Make it happen" which reflects the journey of the nation. As the new logo helps propell the Emirates into the future, apparently 10 million trees will be planted (one for every vote) in West Papua, Indonesia, a centre for marine biodiversity, and at the Amaltaari planting site in Nawalparasi, Nepal to support the endangered species, such as the Bengal tiger, that live there. Now, CSR aside, the logo must live and prosper according to its own merit.