Sunsilk redefines pink! Did you know that up until the 50s of last century pink was a de rigueur color for men? Then suddenly it was decided it was a feminine color and that blue was more "manly". Yet, some traditions immediately take hold - another example: Did you know that Queen Victoria was the first woma to wear a white dress on her wedding? A color which is now practically the only color acceptable to brides? Which brings us back to Sunsilk and its mission to "let us redefine pink together" from "cute" to "determination", from "tender" to "limitless". The way they portray women in the ad is brilliant, we see bold, independent, noble women. Truly a wonderful repositioning to a color - just not yet one that is manly though.
