Snapchat just trolled Instagram. In a series of posts on popular quote accounts, Snapchat just launched some quotes related to #realfriends and #friendshipquotes in an attack on Instagram where real friends cannot be done, and where fakeness supposedly rules. It is interesting Snapchat started its campaign this way as it generated much buzz. Now, should this translate into real world numbers I know not. Is this the new Pepsi/Coke rivalry? Maybe you should look at this satire article in The Onion dating back to 1997 about the cola war casualties. Still, way to go Snapchat, in the age where ads go unnoticed, this one was seen.