"Whose turn is it to do the dishes today?" - Samsung strikes a hit with their dishwasher ad. Think about it people - you got a non-descript product so how on earth do you make it stand out? 1 - do not clutter the ad 2 - make the brand visible 3 - let the consumer know how it helps his/herdaily life 4 - it helps as this case to be really funny. Sometimes advertising is quite simple people.