Monday, May 6, 2019

Truly Nolen goes slang in pest control.

"Raw7a bala raj3a" a classical local expression that means "out and don't come back" and then "thei primary reasons for pest immigration", I guess they had two good lines and decided to use both. The yellow background is catchy yet the logo is a little tacky (but this is an international franchise so little they can do - it seems the company is famous for its yellow mouse car. Still, on the whole, an ad one notices. And that's the point of ads generally.