Saturday, May 11, 2019

OneTouch extends its iconic campaign to Ramadan

Darts/Kellaj (the Ramadan specialty sweet?)
Is this a game? No it is an extension of the sweet (pun intended) OneTouch campaign "so that diabetes won't play with you" (i.e. go up and down, and as a diabetic myself the 104 figure that shows in the ad is something I dream of seeing but I disgress!). So there, OneTouch extended its wonderful (yes, almost iconic) campaign for a Ramadan adaptation. To those who missed the original, here it is below in all its glory (the mille feuilles/card deck remains one of my favorites). Thank you Miled for sharing your archive with me (you must have had a good teacher!) and thanks Pimo for extending such a super campaign. Am all for!