Friday, May 31, 2019

Maserati Kuwait and that odd Ramadan ad

So Maserati Kuwait does a Ramadan ad. See it here.
I am still trying to decipher it.
Mixed messages galore, scenes which make no sense, emotional overplaying with an odd storyline - you name it, it's there. Apparently the only common element between the two families is a Maserati - but nothing joins them apart from that apart from a lopsided line "this Ramadan drive what matters most", which is slightly more palatable in Arabic (your journey towards what is most important to you - in Arabic). But the whole ad has zero identity, zero placement, zero plot, zero coherence.
Honestly, why bother inject such an effort when the end result is going to be so confusing.