Saturday, April 27, 2019

Nalbandian: when a "coup de balai" is a "coup de maitre"

And then I fell in love - it is always the simplest ones that make me love advertising. Nalbandian, the famous carpet store is doing end of season sale with a "coup de balai" slogan (coup de balai is French for "broom's sweep" - which means "everything must go"). The trick? The broom in question is the carpet beater which was traditionally used to dust carpets. So to all pseudo-creatives doing idiocies (I got one specifically in mind) why not learn from this simple meaningful ad. A beauty.