L'amour l'amour, #jetaimetrop, the Christmas ad, the other Christmas ad, and now c'est magnifique, Intermarche goes it again, and again. Three minutes of pure emotional bliss, completely organic, completely making sense. How do I know it works? Am I on my third rewatch. Beautiful! The ad is signed by "Romance" who produces another hit in the wake of the now classic l'amour l'amour. To misquote their line "on a tous notre raison de regarder une pub intermarche".