Well I did not know where the ad was heading!
Look at it then see if you are able to see it coming! The Clearblue ad is truly charming, blends naturally with mother's day (I mean if there was one brand that can be linked directly to mothers and pregnancies it is surely Clearblue), the couples in the ads are actually natural and easy flowing and certainly appear as confused about who first knew about their pregnancies (which seems at odds with who they thought - especially with a lie detector nearby!). Nice effort that really relates to the theme of mother's day (celebrated in Lebanon on March 21st) and it really includes the brand seamlessly and organically.
