Hmmmm Blom Bank has touted the slogan "peace of mind" since - like - forever. Which is why with total surprise I see PIB (Partners International Brokers) reiterating it - front and center (the line in the ad is not shy about it "guaranteed peace of mind with the right insurance). Surely, it is not copywrited to Blom legally but the definition of copyright in its simplest form includes "it's been done before" so yeah - it's been done before. The PIB website does not state any link with Blom by the way.
