It could be stretching it to say their salted pumkin seeds nuts (or what we call "bizr abiad" - white nuts) are "white inside out" which means that once you peel them they are white on the inside too (yes, but why?). Yet their character in the ad - monocle-clad and with a traditional hat - seems to recount is story as some spoiled nut which has been pampered to end up the way he is. The car scene in the ad is not as well done as the rest, but this aside the ad is cute indeed. Do watch it here.